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Google Adwords News - From Google's Official Company Blog
Accordant Media: RTB Growth Slowed In Q4
Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011 and impressions for...