Facebook marketing is not only is it a valuable option for reaching and engaging customers, but in this age of customer control, it isfast becoming a necessary way to get inside yourcustomers’ approved circle, gain their trust, and get themto discuss your brand and your message with theirfriends.
A key benefit of Facebook advertising is its ample targeting options.
Besides location, demographics, andlanguage targeting, there are several additional options worth exploring, including keywords, connections,friends, “like”, and micro-targeting.