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Google Adwords News - From Google's Official Company Blog
AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display
AOL’s mix of challenges and improvements to its ad business was clearly represented in its Q4 earnings last Friday. U.S. display revenues slipped 3%, dampening AOL’s triumphal announcement that companywide revenues returned to the plus side after eight long years. AOL CEO Tim Armstrong surveyed the company’s Q4 earnings in...