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Google Adwords News - From Google's Official Company Blog
Attribition Landscape In Flux, Adometry Raises $8M To Accelerate Platform
The debate around multi-channel attribution is perhaps the essential marketing problem of this decade. Can you really optimize ad spend on a cross-channel basis, and at the impression level? Not yet. Will you be able to? A lot of smart money says yes, but it’s going to be a long...