Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/A39aAUTxbLE/
Google Adwords News - From Google's Official Company Blog
Barriers to Benchmarking, And How Agencies Can Overcome Them
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day...