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Google Adwords News - From Google's Official Company Blog
CAST Refashions Ad Network Into Native Ad Platform As Alternative To Programmatic
In a sense, there’s nothing really new about “native advertising.” “Advertorials” have been around in some form since modern periodicals first began appearing over a century ago. And now, with Facebook and Twitter inserting “promotions” that are sometimes hard to distinguish from regular user posts, more traditional publishers are giving...