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 360 Degrees Approach to Online Advertising

Confirming The Mobile Click; Microsoft Cements DNT Stance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fighting Fat Fingers On the Google Mobile Ads blog, product manager Alan Huang announces a new initiative in in-app mobile display ads that asks the user to confirm their clicks.  He writes, “By expanding confirmed clicks to in-app image...

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