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 360 Degrees Approach to Online Advertising

Demographics And Geographies Influence Digital Coupon Activation

Certain cities, regions and demographics are more prone to activating digital coupons than others, according to a recent study from multichannel promotions platform RevTrax. In the study, five cities — Charlotte, NC; Rochester, NY; Raleigh, NC; Virginia Beach, VA; and Huntsville, AL — turned out to be the best areas...

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