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Google Adwords News - From Google's Official Company Blog
Digitas, CBS Interactive Execs Talk Buy And Sell Side Issues
Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at Digitas, and David Chiang, VP of monetization with CBS Interactive, made clear during the “Think with Google” hangout on Google+...