Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/rtdJgLei1YE/
Google Adwords News - From Google's Official Company Blog
DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology...