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Google Adwords News - From Google's Official Company Blog
Environment: Whither Goest Thou
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It was a long-held belief in media buying circles that environment mattered greatly in the final efficacy of a media plan. ...