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Google Adwords News - From Google's Official Company Blog
Facebook Chases Lookalikes In Expansion of CRM Matching Program
This week Facebook added Lookalike targeting to the pile of low-hanging fruit it has plucked in the data-driven ads space. The offering is closely tied to Custom Audiences, the CRM matching program that allows a brand to find existing customers and prospects by identifying Facebook users through an (anonymized) email...