Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/lP8DNWHwOAY/
Google Adwords News - From Google's Official Company Blog
Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List
Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Google (Bing and Yahoo too),...