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 360 Degrees Approach to Online Advertising

Google’s Q4 Shows A ‘Happy Holiday Season’ For E-Commerce, Ad Exchange

Google’s advertising business was “firing on all cylanders” during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant’s standards and (some, if not all) analysts’ expectations — during the holiday shopping season. The company had just completed...

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