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Google Adwords News - From Google's Official Company Blog
Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic
In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help...