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 360 Degrees Approach to Online Advertising

How Newspapers Can Save Themselves

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Andy Monfried, CEO of Lotame.  Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile....

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