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Google Adwords News - From Google's Official Company Blog
How Orbitz Balances Data Science With ‘Judgment Calls’
There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. “It’s incredibly important to be...