Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/VxxVqeU8L5c/
Google Adwords News - From Google's Official Company Blog
Let’s Breathe Some Life Into Programmatic Video
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As consumer adoption of online video continues its rapid ascent, there’s understandable buzz about video’s potential move into the programmatic space...