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Google Adwords News - From Google's Official Company Blog
Marketers Explain – ‘What Is An Agency?’
Creative agencies, media agencies, PR agencies, “general” agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of “marketing tech” requiring evaluation and training. To understand the changes afoot in marketing services business models, we asked a number of senior...