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Google Adwords News - From Google's Official Company Blog
Meaningless Reach; Ad Tech Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but...