Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/6gk3aF4BGJo/
Google Adwords News - From Google's Official Company Blog
Product Manager David Baser on Facebook’s Attribution Roadmap
Facebook is already an important player in the attribution space, partly by virtue of its ability to do multi-device impression analysis, linking ads served on mobile and desktop to conversions that happen off-site and increasingly, offline. It has no need for cookies, the stock-in-trade of most attribution platforms, since all...