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Google Adwords News - From Google's Official Company Blog
Quantcast Acquires Ad Effectiveness Analyst MakeGood Software
Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post...