Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/GqBSHSrOL6M/
Google Adwords News - From Google's Official Company Blog
Simulmedia’s Morgan: Audience Buying Is Coming To TV, As Budgets Fail To Move Online
After years of U.S. print advertising dollars shifting to online, the expectation has been growing that television, the largest ad category by far, would soon experience a similar siphoning away of budgets in favor of greater digital spending. Dave Morgan, CEO of TV ad targeter Simulmedia, concedes that his belief...