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Google Adwords News - From Google's Official Company Blog
Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting
While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter...