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Google Adwords News - From Google's Official Company Blog
TV And DISH’s RTB Embryo; Venture Capital ‘Bifurcates’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells...