Read more http://feedproxy.google.com/~r/ad-exchange-news/~3/eU7NXK_C9IU/
Google Adwords News - From Google's Official Company Blog
Viewability Is Not A Tax On The Ecosystem
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebearre, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part...