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Google Adwords News - From Google's Official Company Blog
WPP’s Xaxis Sees A Draw For Brand Dollars In Programmatic Audio Ads
Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP’s audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. “The appeal [of internet radio audio ads]...