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Google Adwords News - From Google's Official Company Blog
YieldMetrics Brings Transparency To Digital Ad Daisy Chains
YieldMetrics is trying to bring new granularity to an established category: online advertising competitive intelligence. The company’s crawler?based technology works by loading a publisher page and tracking everything that happens with the ads there, surfacing data such as percentage of ads direct-sold versus programmatically traded, ad networks used, exchanges/SSPs used,...