URL:
https://www.magicconcepts.net
Project Date:
2012
Status:
Ongoing
Description:
Magic Concepts is the official licensee for promotional Magic cubes and Rubik's Cubes. These 3D promotional objects are marketing tools to grow businesses and create brand awareness and stickiness.
Magic Concepts business is typically B2B, with clients who are either corporates or distributors worldwide.
Search Engine Marketing and Display Campaign Objectives:
- Leads: Identify new Distributors and Corporate clients
- Direct response campaign focused on online sales generation
- Audience targeting through building remarketing lists
- Analytical tracking of ROI and campaign KPIs follow-up
- Cross channel reporting
Project Execution:
Technical challenges:
- Track post-inquiry leads and identify the leads which turned into customers
Business Challenges:
- Split budgets and bid prices depending on geography, as there are large regional discrepencies for this market
Project execution:
- Search Engine Marketing Campaign: Google Adwords
- Display campaign Google Adwords
- Retargeting campaign
- KPI (potential client/distributor inquiry and sample request) follow up through Web Analytics
- Using data from Google Analytics and third party Tracking vendors
- Algorithm bidding using Acquisio PPC campaign management software
