URL:
https://www.gnossem.com
Project Date:
2012
Status:
Ongoing
Description:
Gnossem is an up and coming online store selling luxury fashion from Independent designers. Designers are carefully selected: Laruicci, Bebe, Carrie K, Suede, and others. This classy looking online store targets Singapore, Hong Kong, Australia, Japan, Korea and other Asian countries.
Search Engine Marketing and Display Campaign Objectives:
- Awareness - banner and text contextual display campaign
- Direct response campaign focused on online sales generation
- Audience targeting through building remarketing lists
- Analytical tracking of ROI and campaign KPIs follow-up
- Cross channel reporting
Project Execution:
Business Challenges:
- Target the exact audience for indie designers, somewhere in between mass market and prominent luxury brand
Project execution:
- Search Engine Marketing Campaign: Google Adwords
- Display campaign Google Adwords
- Retargeting campaign
- KPI (member subscription and online sales) follow up through Web Analytics
- Using data from Google Analytics and third party Tracking vendors
- Algorithm bidding using Acquisio PPC campaign management software
