Project Date:
2010
Status:
Ongoing
Description:
Linworld is a growing online language learning and conversation exchange website. It is based on online Skype classes and practice sessions, with a focus on Chinese and English languages.
Web Marketing Campaign Objectives:
- Create an online presence for this new service
Business Challenges:
- A very competitive sector online, with big players like Berlitz, Wall Street Institute, British Council etc...
Project Execution:
Technical Challenges:
- Multilingual website targeting English and Chinese Search Engines (Baidu)
- New website without low link popularity and PR
Project execution:
- Search Engine Optimisation Campaign- 6 months
- Weekly ranking reporting for all targeted keywords and search engines
- Google Adwords Campaign - Ongoing
- KPI follow up through Web Analytics
- Integration with mail mail marketing system
- Social Media Optimization
