URL:
https://www.hediard.com.sg
Status:
Ongoing
Description:
Hediard is a famous French deluxe catering and delicassy brand created by Ferdinand Hediard in Paris in 1854. In Singapore, it has several distribution outlets for the Paris made delicacy and a cafe restaurant in the center of the city.
Web Marketing Campaign Objectives:
- Specifically promote the Corporate gift and hampers part of the business, which is not reaching its maximum potential.
Challenges:
- Hediard is getting known in Singapore, but its offer in terms of gift baskets and hampered is little known from the general public in Singapore, even less from the corporate audience.
Project Execution:
Technical challenges:
- Be accurate enough to only attract B2B corporate gift visits and avoid general birthday/wedding/birth gift traffic
Project Execution:
- Google Adwords Campaign - Ongoing
- Implementation of KPI follow up through Web Analytics: request for information and purchase
