URL:
https://www.lanonna.sg
Project Date:
2011
Status:
Ongoing
Description:
La Nonna is one of the well know traditional Italian dining restaurants in Singapore. It has several branches in the city, including one in the residential Bukit-Timah area.
Online Advertising (PPC) Campaign Objectives:
- Promote La Nonna as an Italian restaurant and a brunch place
- Help La Nonna branch located in residential areas with low traffic to be better known, and attract a neighbourhood resident and family crowd
Project Execution:
Business Challenges:
- High online competition in the Italian dining sector in Singapore.
- Target a proximity audience for outlets in residential areas of the city
Project execution:
- Search Engine Marketing Campaign: Google Adwords
- Display campaign Google Adwords
- Retargeting campaign
- KPI (online reservation) follow up through Web Analytics
- Using data from Google Analytics and third party Tracking vendors
