URL:
https://www.senso.sg
Project Date:
2011
Status:
Ongoing
Description:
Senso is one of the well established reputable Italian fine-dining restaurants in Singapore. It is combined with an exclusive and trendy bar. Both venues can host functions, parties and other events.
Web Marketing Campaign Objectives:
- Promote Senso Ristorante as a corporate events venue, as the public mainly knows it as a restaurant
- Continuous promotion of the trendy fine-dining, al fresco, romantic, Italian restaurant, Prosecco brunch venue,.
Business Challenges:
- High competition in the Italian fine-dining sector in Singapore.
- Online Competition from Food & Dining review websites like hungrygowhere, flavor, tripadvisor etc...
Project Execution:
Project Execution:
- Google Adwords Campaign - Ongoing
- Implementation of KPI follow up through Web Analytics: request for information and venue reservations
- Management and balancing (eg corporate vs wedding) of traffic driven to website
