Search Engine Land

Insiders Guide To Selecting The Right Local SEO Tools

Last week’s announcement by Raven tools that they would remove all ‘scraped data’ (e.g., ranking reports) from their toolkit came as an unwelcome surprise to many of their customers. This action effectively makes a big portion of their service redundant, and the reaction to this...

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You Need To Steer To Survive In A SERP-Happy World

I was ready to write a completely different column today. Then, I saw the announcement that Raven is doing away with ranking reports and any other SEO data that might ruffle Google’s feathers. I quickly went through denial/anger/bargaining/acceptance: I’m sure they’ll find another way to get this...

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Facebook Gets Into Local Search With “Facebook Nearby” For iOS Android

As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices. The company is updating the “Nearby” feature in its iOS and Android apps Nearby Becomes Local Search Tool Previously Nearby was about finding where your friends had...

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SMX West Agenda Posted – Register by Friday for Lowest Rates!

Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land’s SMX West conference in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions...

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Considering An SEM Agency? How To Separate The Wheat From The Chaff

Over the last month, I’ve had two clients send me email pitches from other agencies trying to “poach” business away from us. The two pitches were from different agencies, but the message was the same: something is ominously, terribly wrong with the way your current agency is managing your account!... ...

Google Search Now With The Holiday Christmas Kwanzaa Decorations

The holiday season is now in full swing! Google has finally added the Christmas and Kwanzaa decorations to compliment the Festivus pole and Hanukkah decorations you already get on Google. How does it work? Just search for [christmas] and you will get Christmas bells. Note, this also works for...

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Reports Confirm Google To Escape FTC Antitrust Wrath

Confirming a report from the New York Post last week, the Wall Street Journal and Politico both published articles that said Google would emerge basically unscathed from the FTC’s antitrust investigation. Google will apparently agree to make voluntary changes to various practices and will...

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