PPC ADVERTISING - SEM - SMM - TRAFFIC GENERATION
AUDIENCE ACQUISITION - CUSTOMER CONVERSION

 360 Degrees Approach to Online Advertising

YP: 30 Percent Of Search Queries Now Coming From Mobile

Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network. YP says that 30 percent...

SearchCap: The Day In Search, December 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google In Privacy Flap With Germans Over New iOS Maps According to a report in Computerworld, Google has violated German data protection and privacy rules with... ...

Yahoo Intros Cost-Per-Lead Ad Unit Within Organic Search Results Column

Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the organic search results. The ad format, which can collect information like demographics, email addresses or phone numbers, is called Cost Per Lead for...

Please visit Search Engine Land...

Google In Privacy Flap With Germans Over New iOS Maps

According to a report in Computerworld, Google has violated German data protection and privacy rules with its new Google Maps app for the iPhone. When users install the app and agree to the terms and conditions there’s a check box that authorizes Google to collect “anonymous” user...

Please visit Search...

Bing’s Social Sidebar Lands On The iPad

Bing has announced that searchers on the iPad will start seeing its “social sidebar” over the next few days. That includes the iPad Mini. Today’s announcement comes just days after Bing finalized a new design for those social results. The social sidebar integrates friend and...

Please visit Search Engine Land...

Reporting On Social Media Engagement

I was in this industry when people were starting to throw around the phrase Web 2.0. Video marketing was in its infancy, Facebook was only for college students, and MySpace was where you sold things to a 12-year-old. Along with my time in the industry, social media has grown from...

Search In Pics: Yahoo Tropical Party, Google Zeitgeist Wall Matt Cutts Face Palm

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Binary Google Door: Source: Flickr Google Zeitgeist Wall: Source: Google+...

Please...