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Search Engine Land

How To Take Control Over PLA’s Product Search

While there is no shortage of literature on managing product-level keywords and product listing ads (PLAs), it seems that lots of advertisers still struggle with creating the initial structure and its subsequent maintenance over time. If you are an online retailer and your business is significantly...

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How To Take Control Over PLA’s Product SearchimageHow To Take Control Over PLA’s Product SearchHow To Take Control Over PLA’s Product SearchHow To Take Control Over PLA’s Product SearchHow To Take Control Over PLA’s Product Search...

5 SEO Audit Considerations For Publishers News Sites

SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site [...]

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5 SEO Audit Considerations For Publishers News Sitesimage5 SEO Audit Considerations For Publishers News Sites5 SEO Audit Considerations For Publishers News Sites5 SEO Audit Considerations For Publishers News Sites5 SEO Audit Considerations For Publishers News Sites...

The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place

People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there’s also something confusing about what Microsoft appears to be doing in local listings management. The...

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The Mysterious Relationship Between Bing Business Portal And Nokia Prime PlaceimageThe Mysterious Relationship Between Bing Business Portal And Nokia Prime PlaceThe Mysterious Relationship Between Bing Business Portal And Nokia Prime PlaceThe Mysterious Relationship Between Bing Business Portal And Nokia Prime PlaceThe Mysterious Relationship Between Bing Business Portal And Nokia Prime Place...

Google Updates OneBox Results Design To Match Mobile Interface

Google announced they have updated their OneBox results, also known as quick answer results, to match the mobile and tablet designs they released back in August. The new results are cleaner, take up more space, but also are more interactive. For example, here is the stock quote for GOOG and the...

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Google Updates OneBox Results Design To Match Mobile InterfaceimageGoogle Updates OneBox Results Design To Match Mobile InterfaceGoogle Updates OneBox Results Design To Match Mobile InterfaceGoogle Updates OneBox Results Design To Match Mobile InterfaceGoogle Updates OneBox Results Design To Match Mobile Interface...

SearchCap: The Day In Search, December 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense...

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SearchCap: The Day In Search, December 5, 2012imageSearchCap: The Day In Search, December 5, 2012SearchCap: The Day In Search, December 5, 2012SearchCap: The Day In Search, December 5, 2012SearchCap: The Day In Search, December 5, 2012...

AdSense Text Ads Get Biggest Makeover In Recent Memory

In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The...

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AdSense Text Ads Get Biggest Makeover In Recent MemoryimageAdSense Text Ads Get Biggest Makeover In Recent MemoryAdSense Text Ads Get Biggest Makeover In Recent MemoryAdSense Text Ads Get Biggest Makeover In Recent MemoryAdSense Text Ads Get Biggest Makeover In Recent Memory...

Just Testing: Google Searchers May See Up To A Dozen Experiments

Google’s Chief Economist Hal Varian said during a Google Tech Talk on October 22, 2012 that Google users may see a dozen or more Google experiments per Google visit. About 26 minutes into the Google Tech Talk, Hal said, “any time you access Google, you probably are in a dozen or more...

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Just Testing: Google Searchers May See Up To A Dozen ExperimentsimageJust Testing: Google Searchers May See Up To A Dozen ExperimentsJust Testing: Google Searchers May See Up To A Dozen ExperimentsJust Testing: Google Searchers May See Up To A Dozen ExperimentsJust Testing: Google Searchers May See Up To A Dozen Experiments...