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 360 Degrees Approach to Online Advertising

Search Engine Land Turns Six, Celebrates With New Editor-In-Chief Expansion Plans

It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land and Search Engine Land! He...

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Will 2013 Bring A Paid Link Resurgence?

With Google rolling out frequent changes, the last couple of years have been alternately amazingly fun and freakishly terrifying for anyone who builds links or has links built. It should be clear by now that your site can be harmed by poor quality links, whether you bought them or got...

If Content Quality Is Key, Why Is So Little Attention Paid To Quality For Global Sites?

Everywhere I go and in every conversation I have, the importance of the quality of content keeps on cropping up. You’ve no doubt had the same conversations where Pandas and Penguins keep poking in their nosy beaks? So, here’s my question: “If quality is so important, why do we...

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SMX West and Marin Software Launch 5th Annual SMX Biggest Search Geek Contest

Want to really *earn* your trip to SMX West in March 2013? Why not test your search marketing intelligence — you could win a free trip to SMX West. Take the 5th Annual SMX Biggest Search Geek Contest sponsored by Marin Software, and see how you stack up against your...

SearchCap: The Day In Search, December 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Hanukkah Google Adds Festivus Decorations But No Dreidels This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars,...

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On Hanukkah Google Adds Festivus Decorations But No Dreidels

This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars, Menorahs, Dreidels or other Hanukkah related decorations. This year, Hanukkah began on Saturday night, December 8th but Google has no such Hanukkah decorations this year. Instead, they have decorations...

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A Search Marketer’s Guide To Google Display Advertising, Part 2

Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers. This month, we’ll dig in and try to make some...

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