Google Adwords News - From Google's Official Company Blog

Nexage Exchange Shows Liquidity, Growth During Past 6 Months

Mobile advertising on the Nexage Exchange is on the rise — by 144% over the past six months, or 24% per month. The mobile ad platform released its Nexage Analytics Report today, which looked at several trends in mobile advertising between May and November 2012. With more than 200 buyers...

CAST Refashions Ad Network Into Native Ad Platform As Alternative To Programmatic

In a sense, there’s nothing really new about “native advertising.” “Advertorials” have been around in some form since modern periodicals first began appearing over a century ago. And now, with Facebook and Twitter inserting “promotions” that are sometimes hard to distinguish from regular user posts, more traditional publishers are giving...

Barriers to Benchmarking, And How Agencies Can Overcome Them

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day...

Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange

Consumers aren’t as worried about privacy issues and have started to embrace companies targeting them with ads and offers when those messages are relevant, according to Accenture Interactive. In fact, consumers now turn to mobile and personalized targeted offers and marketing elements while shopping and researching purchases. After surveying 2,000...

Cookies And Privacy In WSJ; WaPo Adding Paywall

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal recaps the struggles over consumer privacy and data in a Saturday feature. Dataium, a Tennessee-based company whose marketing data targets the auto sector, is highlighted: “Dataium’s business involves providing general data about...

How an AdWords expert uses Google Analytics data

????? Back in October, we made it possible to import and view Google Analytics data in AdWords . We asked Jon Gritton, a Top Contributor in the AdWords Community , why he’s excited about this feature, and what it can offer advertisers.

Jon Gritton, Top Contributor,
AdWords Community

With AdWords

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Build your digital brand with Google+ Webinar

The Google+ platform provides a fresh canvas to build and strengthen your digital brand while tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday...