Google Adwords News - From Google's Official Company Blog

CEO Nibley Sees ‘Big Data’ And DMPs Impacting Yieldex

Andy Nibley is CEO of Yieldex, a sell-side yield management and analytics firm that has focused on providing publishers insight on their guaranteed inventory. Nibley provided an update to AdExchanger recently about this business. AdExchanger: Why has Yieldex been keeping a low profile in the past year? ANDY NIBLEY: We’ve...

We Will All Be Carpenters in 2013

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It’s been a long time coming. Those of us in the industry,...

Data Nugget: How Undervalued Is Display?

Most marketers, even search devotees, can agree that display advertising (some of it anyway) gets short shrift when it comes to conversion attribution. But how short is the shrift? We asked Visual IQ, a well-regarded attribution platform, to share with AdExchanger readers some data to illuminate – broadly — how...

Mobile Ads Vs. The Download; Nokia Adds To Exchange

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Suck Turns out Steve Jobs was right. Consumers have high expectations of mobile advertising — expectations that app developers and marketers aren’t meeting according to a new Forrester study. The research, commissioned by mobile app network Tapjoy,...

Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting

While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter...

Inside The AppNexus Machine

AppNexus is an object of some fascination in digital marketing circles, and why not? Led by former rivals from Right Media and DoubleClick Ad Exchange, the privately held company has grown up to become perhaps the only scaled “pure” technology company in the real-time bidding landscape. It provides no managed...

The Unstructured Data Challenge

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer...