Google Adwords News - From Google's Official Company Blog

Facebook Users Get Carded; ‘Big Data’ Acqui-hire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s...

Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads

As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with the introduction of its Certified Viewability feature, which promises to verify whether a video placement has been seen in real-time and blocks impressions that do...

Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.

Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up...

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a...

Health And Drug Ads Are Most Blocked, Says Video RTB Firm LiveRail

Real-time online video ad platform LiveRail found that health, drug, and medicine advertisements were some of the most blocked on its RTB video ad network in Q4 2012. Through its Check Point technology, LiveRail lets publisher clients put up restrictions and blocks when it comes to what ads can win...

Time Inc. Layoffs; Mobile Cookie News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO...

Facebook Exchange Drives Impressions Higher, As International Expansion Depresses Prices

Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in...