Google Adwords News - From Google's Official Company Blog

ShareThis CEO Abrahamson Sees Brand Opportunity Ahead

With a year under his belt at sharing data company ShareThis, CEO Kurt Abrahamson says the past year was one of strong growth in terms of all the usual metrics of revenue, staff and success of clients – though he declined to provide specifics. His optimism for 2013 starts with...

Adobe: Super Bowl Boosts Mobile Video Consumption and Advertiser Web Traffic

Mobile video will affect the viewer experience and advertiser strategies for the Super Bowl on February 3. According to Adobe, users turn to mobile video twice as often during a major sporting event than a typical day. Adobe analyzed 1.4 billion mobile video starts during 10 large sporting event days...

AdTheorent: Fix Mobile RTB By Fixing Data Mining First

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way data mining works,” CEO Anthony Iacovone tells AdExchanger....

Real Time Bidding Ain’t Real Time Targeting

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumption is that you’re...

E-Commerce’s Easy Gains; Waiting For Amazon

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say...

Accordant Media: RTB Growth Slowed In Q4

Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011 and impressions for...

Yahoo’s Mayer: Engagement Is Our ‘Number One’ Business Challenge

Yahoo’s Q4 2012 earnings offered more of the same of the still fairly young Marissa Mayer reign: some gains on search (not counting the costs of acquiring traffic) and weak display results. Read the release. The CEO took the opportunity to reiterate her goals and objectives around righting the portal’s...