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Luma’s Kawaja: Ad Tech Consolidation — Including ‘Fails’ — Is Here; And It’s Good

Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform Appnexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business. And...

Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar

As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one...

Viewability Is Not A Tax On The Ecosystem

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebearre, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part...

FTC On Mobile Privacy; Twitter Hack Attack

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating...

FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’

Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was assiduous in his pursuit of what he saw as overstepping by companies engaged in consumer data collection. His language could be inflammatory, as when he...

Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s,...

Comic: Premium Tiki

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...