Google Adwords News - From Google's Official Company Blog

Nearly Two-Thirds of Facebook Users Have Taken a Break

Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey,...

Early Stage Investing As Hot As Ever, Says Norwest VC Jeff Crowe

As a member and managing partner of venture capital group Norwest Venture Partners (NVP), Jeff Crowe is well-known in the ad technology space with investments ranging from Admeld to Turn. With several hot topics pulsing in the venture and ad tech spaces, AdExchanger reached out to Crowe to get his views. AdExchanger: What has...

Kimberly-Clark Q&A: Early Programmatic Display Results ‘Far Exceeded’ Expectations

Like many big companies, Kimberly-Clark ramped up its investment in data-driven display media last year. The personal care giant, whose brands include Kleenex, Kotex, Cottonelle, and Huggies, started looking into a display “desk” a couple years back, and set one up last year in partnership with its media agency, WPP...

Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves

Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that...

Facebook’s Ad Choice; Teeing Up Guaranteed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook...

Super Bowl Ad Viewability: How The Blackout Affected Big Game Ads

The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context...

Telemetry Calls Out Browser Plugins For Video Ad Injection

In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in “sub-optimal” practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling...