Google Adwords News - From Google's Official Company Blog

Reaction: Blackstone’s Allen Sees Cloud-Based CMO Dashboard Ahead

Ken Allen, Managing Director, The Blackstone Group, commented on today’s acquisition of Eloqua by Oracle. “There is currently an arms race among Enterprise Software players seeking to build out integrated marketing stacks / clouds. We have seen increased M&A activity in the sector for some time now among CRM vendors...

The Battle Of The Marketing Clouds: Oracle Buys Eloqua

Having acquired social marketing software-as-a-service company Vitrue in May, Oracle continued its acquisition of marketing tech companies today with B2B SaaS marketing provider Eloqua for roughly $810 million. Read more. From the release about the acquisition: “The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience...

Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’

It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy...

CEO Mikek On Celtra And Rich Media Ad Biz Today

Having “incubated” rich media mobile ads firm Celtra in 2006 while he finished his graduate studies at Babson College, CEO Mihael Mikek has seen the pre-smartphone days when SMS ads were all the rage. Eventually the mobile market began to take off and after grabbing $7 million in funding since...

The Power Of The First-Party Consumer Relationship

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gordon McLeod, president of Krux Digital. I recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released...

Video RTB: Still Waiting For Its Moment

Analysts expect real-time bidding to account for between 25% and 50% of total display ad spend by 2015. Meanwhile the video RTB space is growing at an even faster clip, but not accounting for as much media investment — yet. “We do see RTB in video but it is still...

AdBrite’s Exchange Evolution Riding More Heavily On Video And Mobile

AdBrite morphed into an ad exchange platform four years ago after shifting gears from its ad network beginnings, but the company was never recognized for making the full leap. Back in May, its board decided it was time for a change and brought in former Yahoo/Right Media executive Hardeep Bindra...