Google Adwords News - From Google's Official Company Blog

Marketers Explain – ‘What Is An Agency?’

Creative agencies, media agencies, PR agencies, “general” agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of “marketing tech” requiring evaluation and training. To understand the changes afoot in marketing services business models, we asked a number of senior...

Priceonomics Discovering Market Clearing Prices For Consumer Products

Having spent five years growing job marketplace Personforce along with a partner, Rohin Dhar and his co-founders are taking aim at the price of things with Priceonomics, a pricing search engine. The idea sounds straightforward enough: crawl through the web and figure out how much used things (e.g. your old...

TV And DISH’s RTB Embryo; Venture Capital ‘Bifurcates’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells...

Israel’s Matomy Buys U.S. Performance Marketer MediaWhiz

Tel Aviv-based CPA network Matomy Media Group has purchased MediaWhiz, a U.S.-based direct response marketer that operates the second-ranked affiliate network. The acquisition brings together two big online direct marketing players, and expands Matomy’s U.S. footprint. Purchase price and other terms weren’t disclosed for the deal, which closed on December...

Optim.al Focusing On Facebook Ads With Data Science

Having just closed a new $7 million round of round of funding for his social ad platform company, Optim.al CEO Rob Leathern is expecting his 30-person operation to more than double in size in the coming year. But, don’t tell Leathern that Optim.al is a Facebook ads company. He says...

Skinected Brings RTB to Non-Standard Ads

Skinected is a young company, and small, with just five employees. But the pain point that spawned the business goes back some 15 years, and has plagued legions of media brokers and buyers. Co-founders Chip Meyers and Stefan Kosel began trying to integrate non-standard ad formats into movie websites in...

ESPN’s Display Play; Video RTB Set To Surge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ESPN’s Display Play With all the talk about “native ads” that resemble a site’s editorial content, ESPN is suggesting that maybe making better looking display units is the answer. In a look at its new wallpaper ads, paidContent’s Jeff...