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Year Of The IPO; Facebook Exchange In China

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Year Of The IPO Buying platform Marin Software, who’s early claim to fame was in the search engine marketing space along with Kenshoo and Efficient Frontier (acquired by Adobe in 2011), says that after taking over $1000 million in...

Fireside Reading: AdExchanger’s Must-Read Coverage From 2012

What’s that, reader? You didn’t read each and every AdExchanger news story, deep dive Q&A, and column from 2012? And now you’re bereft over the loss of all that deep industry thinking? Take heart! Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log...

Germany’s OOH Specialist Ströer Moves Online With Adscale

While advertising spending was depressed across Europe as a result of the ongoing debt crisis, the resilient German economy represented the best growth aspects for the ads space. And as the sense of doom and gloom ebbs a bit in Europe, there is a sense that real-time bidding, and its...

Shiny Ads Says It Automates Direct Sales, Helping The Direct Seller

Today, remnant, or unsold, media has been pointedly addressed by real-time biddable exchanges and their partners in comparison to the direct-sold market. But, Shiny Ads founder and CEO Roy Pereira says that in the last six months his company has seen a “warming up” from publishers in regards to creating...

2013 Will Bring A Talent Correction in Digital Media Sales

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Chandler, CRO in Residence at Lerer Ventures. This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these...

Comic: Holistic Yield Management

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...

TubeMogul Gets Funds For Video DSP; Adobe Buys The Creative

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system. The...