Google Adwords News - From Google's Official Company Blog

Facebook Shutters Ad Network – For Now; Google Tracking Online/Offline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shuttering Ad Network All Things D’s Peter Kafka reports that Facebook has suspended plans to create a mobile ad network for now. Facebook spokesman Brandon McCormick tells Kafka by email: “We are pausing our mobile ads test off of...

Announcing the 2012 Top Contributor badge recipients

2012 was quite eventful for the AdWords Top Contributors . The year started with moving to the new home for the Community , which became the online meeting place for small business owners and online marketing professionals. AdWords Top Contributors helped tens of thousands of businesses find ways to get...

Archaeological ‘Find’ Yields Early Exchange Artifacts

The Dead Sea Scrolls. The Rosetta Stone. The Caves of Lascaux. Pantology. As archaeological finds go, AdExchanger’s recent investigation into the history of media buying has yielded a stunning discovery courtesy of a source from the ad ecosystem black market. First thought to be yet-another-version of Candyland, AdExchanger scientists believe...

Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List

Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Google (Bing and Yahoo too),...

Define It – What Is An Algorithm?

Thus far, our “Define It” series has covered definitions for some of the essential drivers of programmatic media including real-time bidding and “Big Data.” But, running in, around and through all of these concepts is something called an algorithm. What’s that? AdExchanger reached out to a group of programmatic media...

Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic

In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help...

Online Video GRPs Place Undue Burden on Publishers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year....