Google Adwords News - From Google's Official Company Blog

AOL, Yahoo Homepage Ad Quality Rises — But So Do The Challenges

As AOL and Yahoo struggle to keep pace with display ad gains from Google, Facebook and Amazon, the portals have placed much of their hopes on lucrative brand campaign-friendly homepage ads. Macquarie analyst Ben Schachter has been charting the progress of the portals’ homepage ad quality and quantity, and it...

A Look at Holiday Foot Traffic, Drawn From Mobile Location Data

The Saturday before Christmas came in as a top three December shopping day for many retailers, including Best Buy, Toys ‘R’ Us, and Walmart. Below we present final holiday 2012 data from location analytics company Placed, which analyzes in-store visits of consumers who have opted-in to a mobile location measuring...

Resolving For The Future

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. In lieu of making the ubiquitous end of year...

Dynamix Aims To Find The Purpose In Repurposed TV Spots

The word “repurposed” is often used disparagingly when discussing TV commercials being employed for digital video ads. After all, people accessing content on PCs, tablets, smartphones are in a different mindset from when they’re watching TV. Ads need to be “native” to their environments and merely cutting a 30-second spot...

Dynamix Aims To Find The Purpose In Repurposed TV Spots

Comic: Pirates Of The Copyright Sea

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels...

Buzzfeed Funds For Social Ads; Google’s Anti-Trust Fortunes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LOL! Buzzfeed Raises $19M Social media sharing site Buzzfeed, sometimes cute and trivial, sometimes tart and political, has raised a $19 million third round as it plans to scale up and take greater advantage of its enormous traffic growth....