Google Adwords News - From Google's Official Company Blog

How One Investment Bank Visualizes The Enterprise Marketing Stack

Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of companies such as Adobe, IBM, Oracle, and Salesforce, The Jordan, Edmiston Group, Inc. (JEGI) has proposed a framework it calls the...

OpenX Confirms ‘Lights Out’ For OnRamp Ad Server

Yesterday we reported that OpenX had abruptly shut down its OnRamp ad server after a major malware attack. At the time the company did not say when, or if, the open source ad server would be back online. In an update this morning, OpenX makes clear that OnRamp will never...

FBX Done Easy, FBX Done Right

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Gurman Hundal, cofounder of Media iQ Digital, a performance trading specialists. I have always thought when something becomes too easy or too difficult, it will soon...

Weather Channel Mobile App Finds Sunshine From Brands On Cloudy Days

The Weather Channel may have taken some heat from meteorologists for naming this past weekend’s East Coast snowstorm “Nemo,” but doing so was certainly good for ratings and web/mobile traffic. The storm also highlights an issue that its owner The Weather Company has been trying to address since bringing on...

Twitter Adds Commerce; A Wary Eye On RTB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Commerce Many publishers these days are thinking about commerce to add to their advertising and content strategies. Twitter is no different as yesterday the ever-enterprising American Express announced a new partnership with the popular micro-blogging service. The...

OpenX Shuts Down Its OnRamp Ad Server After Big Malware Attack

Has OpenX’s open source ad server product been hacked to death? After a serious attack on Saturday, OpenX abruptly pulled the plug on the OnRamp product yesterday, leaving customers scrambling to find new ad servers and to reconstruct insertion orders. OpenX announced the shutdown this morning in a retroactive forum...

Travora Media, Formerly Travel Ad Network, Is Rolled Up

It seems there’s still a place in the world for ad network rollups. Investment company JMG Exploration, parent to an ad network of Internet access points called AdVantage Networks, has acquired travel ad network Travora Media. With the acquisition, JMG will rebrand as MediaShift and position itself as a way...